For the first time since the industry’s birth, we are seeing signs of potential market contraction – a decrease in consumption, misalignment between supply and demand, lack of access to capital, and consequent increasing number of businesses failure.  While we await potential regulatory improvements supporting continued industry maturation, the only thing that will truly have a positive and immediate market impact is more equitable and cost-effective capital flow; and the only way that will happen is via quantifiable, verifiable, systematic, and ultimately trusted visibility into cannabis businesses performance. The time for true transparency is now and today is the day we must embrace sophisticated business credit scoring allowing mature access to capital.