Chief Operating & Technology <br> Officer
Digital technology became a lifelong driving force for Mitch Harhay when he was introduced to a personal computer at a young age by his father. For well over two decades, he has applied his passion for information systems and entrepreneurship to support businesses in their growth.
At CTrust, Mitch excels in ensuring that partners have the proper technology tools to thrive in the ultra-competitive cannabis industry, and relishes solving the new and unique tech problems that invariably arise in the rapidly expanding cannabis arena.
Mitch first pursued his own business ventures during college. While studying Management Information Systems at UNLV, he also co-owned an internet service provider (ISP) with his brother and father, and subsequently launched an internet consulting company, Aspireworks, with his brother in 2001. Aspireworks has been at the forefront of tech development ever since, advising on and meeting the internet and technical needs that facilitate the growth of small- to medium-size businesses based in the Las Vegas area.
A serial entrepreneur, Mitch has been either started or consulted with over 10 different start-ups over his career, ranging from telecommunications, e-commerce, Internet hosting, medical software and much more.
Mitch lives in Las Vegas with his wife, Jennifer, of over 20 years. He enjoys watching his two daughters play volleyball and soccer, as well as taking family trips to the West Coast and the mountains of Colorado. He is also a rabid pickleball player.