As states continue to give the green light to medical cannabis programs and / or adult-use recreational sales, entrepreneurs are jumping at the chance to get their piece of the proverbial pie. But many with entrepreneurial dreams of taking advantage of the rapidly growing U.S. cannabis market and seemingly endless consumer demand are often in for a stark reality check.

Strict regulations, enforcement, market competition, high effective tax rates, and barriers to accessing traditional funding and banking are only a few of the potential and significant roadblocks to growth and success.